He arrived Happier, the social network of happiness. If Facebook, Twitter or Instagram are open to every aspect of the user’s life, sometimes ending up to become a cauldron of outbursts, frustration and anger, the new social network launched last February by a start-up based in Boston is dedicated exclusively to sharing moments of joy. “It’s a bit ‘like those radio stations that broadcast only love songs,” stated the New York Times, according to which the platform has already been shared one million happy thoughts by over 100,000 users.
FOR WOMEN – Happier – which at the moment can count on a website and an iOS version – is mainly aimed at American women between 18 and 35 years old and wants to celebrate the little moments of joy through daily photos, videos and thoughts. Is a social network niche, where you interact with smiles and negativity is banned by regulation. In the plans of the founder Nataly Kogan, however, there is the idea of creating a telecommunications company and a brand that “inspire millions of people to be happier.” Kogan, who calls himself the “chief happiness officer” of the social network, grew up in a Jewish family in the Soviet Union, a country that does not hesitate to describe as “not particularly happy.” In 1989, when she was 13, her family decided to escape persecution and escape to the United States. After months spent in refugee camps between Austria and Italy, were able to finally get to Detroit, where they found accommodation in public housing.
AMERICAN DREAM – arrived in the United States without speaking a word of English, Kogan wanted at all costs to win the American dream, which for her meant to earn well and be happy. He worked hard to be successful, eventually coming to launch several technology start-ups including Where, which in 2011 was acquired by PayPal for $ 135 million. In the months immediately following that acquisition, however, he realized that success is not to make happiness. And so he decided to engage in a project dedicated just looking for this state of mind. Happier was born, thanks to 2.4 million dollars in funding that Kogan collected last year by two venture capital firms, VC Resolute and Venrock. “It may sound crazy, but we are here to make millions of people happy,” stated the founder, who put together a team of twelve people to take the project forward. For now, the happy moments can be shared only between friends, but the next move is ready: August 1, it will be launched a new app where the status of users will be automatically shared with everyone. “See what makes other people happy is precious,” he specified Kogan, “perhaps more than to share their happiness.”