Even before your mind knows that the thing you want is just around the corner, the voice in your head is saying turn right; take the next left and park here. While there is a simple explanation for this mind-bending event, the actual means and methods that morph this science-fiction into a science-fact are quantifiably massive.
For a start, the thirty Department of Defense GPS satellites provide precise geo-locates of millions of IP addresses to teams of marketers, merchants and advertising agencies appending terra bytes of data with search engines to tag the products, services, places and events that you have identified by your online interests and purchasing history.
“Intelligent” algorithms use psycho-demographic profiling to predict where you are going, with what is on your wish list with your available credit lines and push opportunities to you in real-time. Think of it as cerebral couponing – relevant content wrapped in a need to belong social network beckoning you to join. Given the billions of minute-to-minute purchase and action options that are at your disposal, having an assistant is not such a bad thing especially when you can give your assistant a heads-up on what you “LIKE.”
If you have passed the half-century mark, you may at this point believe you are in the throes of an Orwellian nightmare, but “1984” has come and gone, and we’ve entered a world of open communities’ not walled gardens. What George saw as a controlling big brother is just an opt-in, opt-out set of choices. Big Brother is merely a portfolio of consumer brands with deep pockets to underwrite billions of media messages, games and social networks.
You can turn it on or off because proximity marketing is just a set of tool albeit a compelling alternative to the costly legacy of mass media marketing of decades past built on the premise of one message pushed to millions to pull consumers to brick and mortar establishments –A tactic which had to change with our depressed economy and the ubiquity of portable online access devices.
As the traditional and new digital retail establishments adopted the web as a viable transaction platform, it cannibalized existing foot traffic. To regain that traffic retailers have engaged proximity marketing applications to provide a useful, affordable promotional use on a local and or national scale. One to one marketing applications eliminate the irrelevant and push messages to you when you are within range of the outlet using GPS as a timing trigger to close a transaction.
Mobile proximity marketing will grow almost fourfold from $220 million in 2010 to a projected $760 million in 2011 and will surge to $6 billion in 5 years according to “Proximity-Based Marketing: Mobile Devices Untether Advertising from Media,” from Borrell Associates.
There are numerous providers of mobile GPS technology. Many are OEM, but one in particular, GTX Corp, is a unique and independent developer of embedded, patented 2-way GPS applications. While there may be questions about the ethics of OEM’s collecting “scrapped” GPS locate data, GTX Corp is strictly opt-in. Moreover, its platform provides the means to find people with their permission as well as all manner of assets.
We all are asking the “where-is “question; where is it all going, where is my child, where is an excellent place to meet, where is the wandering dementia patient, where is the organ transplant. Take a look at GTX Corp for the answers.