/Sony Assails the Tablet Market with the Sony Xperia Z
Sony Assails the Tablet Market with the Sony Xperia Z

Sony Assails the Tablet Market with the Sony Xperia Z

Away from Apple, Samsung and even Blackberry, Sony wants to gain a foothold in the digital tablet market. In two months, submit the Xperia Z.

Sony wants to cut the ground lost to the competition in the field of digital tablets. In March unveil a new tablet, the Z Xperia model, taking the 10.1-inch screen and weighs 495 grams.

As noted by the Japanese company last year set out to conquer the mobile phone market with its brand, separating from Ericsson, now wants to play a more significant role in the world of tablets, where the market is not yet as well established. The tablet Xperia Z is waterproof, and so far, the retail price has not been revealed. Still, Sony always has preferred to maintain its brand image with high costs, without sacrificing quality.

Technical Specifications

In this case, the new 10.1-inch tablet has opted to slim its width with a thickness of only 6.9 millimetres and weighing half a kilo. It is also prepared to be water-resistant. But as a splash, obviously nothing to be ‘waterproof’. It will feature the Android operating system 4.1, and Jelly Beam has a processor Qualcomm APQ8064 quad-core 1.5 GHz also has a 32 GB internal memory, expandable through a MicroSD slot, and 2GB of RAM.

The back camera is 8.1 megapixels built and R. Exmor technology Also automatically recognizes the scene in a dark place or even when the light is in front and automatically adjusts to the user to take a picture quite easily at any time. The front camera is 2.2 megapixels. The device has on its back a glass cover that is available in two colours: white and black. One detail to highlight the new terminal is your surround sound system, dubbed S-Force, which allows a sense of spaciousness in the reproductions. Sony Mobile introduced its first tablet in 2011, but, like the rest, without much success. Apple’s iPad and, far ahead, Samsung tablets in high-end and low-end Kindle in the market are being handed out.

Sales figures and problems with water resistance

The Japanese technology giant was pleased with the statistics as the Tablet S accounted for 26% of the Android tablet market in 2011. Although the media have not had much presence, have a marketing strategy quite aggressive, especially in shops. As a comparison with other operating systems, Sony recognizes that sales of Blackberry Playbook have been higher due to its pricing strategy. And the technical problems have been noticeable. In last October Sony announced by surprise that wasn’t selling the Xperia S Tablet to have located a manufacturing defect in some of the units.

One of its characteristics, water resistance, has proved a weakness. The design did not take into account that in some of their devices was a gap between the screen and the frame on the left filtered liquids and KO the product. The blunder of engineers was so great that the manufacture of the Xperia S had to be stopped after complaints from users. Sony’s reaction was the right one, and he committed to the current buyers to replace the device free of charge. The estimated sales of this tablet are about 100,000 units, so more than ever agree to have the purchase receipt very close.