The Chinese smartphone app billed as Messi, allows you to catch their partners randomly
A cross between Facebook, Skype, Instagram and Whatsapp. It goes something like WeChat, a mobile application developed by Tencent Chinese and used by more than 400 million users. Which allows, with a shaking of the smartphone, to select their partners at random. Created to satisfy the appetites of the Chinese, has a few months started an aggressive campaign of international expansion. And I’m already won over 70 million members worldwide. The entry into force of the (micro) annual payment for Whatsapp, the instant messaging system that dominates in 137 countries with 350 million users, is helping to fuel the curiosity to alternative solutions.
The truth, however, is that WeChat offers much more than the simple exchange of messages and content by relying on the Internet. As mentioned, goes fishing among small habits and real obsessions that are characterizing our relationship with smart mobile phones: the sharing and application of filters to your photos, communicate their location and identification of persons in the territory of surrounding the sending of voice messages, the ability to make video calls, to peek profiles of known persons. And again, the chat can also be used by the computer and adding new contacts by scanning a QR code. A bit of everything ‘, and probably also to going to lose something in the simplicity and definition of the primary characteristics.
WeChat aims at the same time as a tool to stay in touch with their friends, to speak, to quench their curiosity and make new friends. To start chatting with unknown users must enter the section of the app dedicated to shaking the smartphone: WeChat goes fishing which is doing the same movement and proposes to the two potential partners each other’s photos and the distance that separates them. At home, games have also been introduced, and presumably, in a few months, the novelty will cross China’s borders. Free and free – for now – of advertisements, the app is available for all mobile operating systems on the market (iOS, Android, Symbian, BlackBerry and Windows Phone).
In Italy, with the complicity of the television campaign with the phenomenon of Barcelona Leo Messi, is seeing a growth of 300% of the download. The company does not provide for time-specific data on the number of users in our country: a critical mass is the first real challenge of the structured product. Despite the presence of many more features compared to Whatsapp, for now, the battle is unequal, counting the app by Brian Acton and Jan Koum on a large user base that makes it a true alternative to SMS. The game could get interesting in the countries in the developing world: WhatsApp, as mentioned, has introduced a small fee, while WeChat going to continue on the line of gratuity, and does not force users to enter the data of your credit card or to draw the phone bill.
To raise cash, the Chinese will introduce later a number of additional functions, such as the purchase of emoticons or of the above-mentioned games. The game is obviously not two. Even Facebook, for example, is pushing his conviction Messenger and trying to tempt potential members with discounts on the cost of the connection. Another ploy designed for miscegenation countries in the developing world. Since its WeChat has the provenance: from virtually impenetrable Chinese market can make it a reality unbeatable capable of attracting attention at the international level.